Case study · 2025

Turnkey,online too

Perukan Rakennuspalvelu handles indoor and outdoor home renovations in Suomussalmi, Finland, on a turnkey basis. They had no website, so I built one the same way: from design and copy to search visibility, ready to use.

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perukanrakennuspalvelu.fi

Perukan Rakennuspalvelu's home page: a log house roof, the headline "All indoor and outdoor home renovations, turnkey" and a green contact button

Project: Perukan Rakennuspalvelu Oy
Site: perukanrakennuspalvelu.fi
Industry: Renovation and building
Location: Suomussalmi, Finland
Scope: Design, build, copy, SEO
Platform: WordPress and Elementor
Year: 2025
Drawn by: TK Web Solutions
Scale: 1:1

01 / 07

An empty lot

The company had Facebook and Instagram accounts but no website. Someone planning a renovation couldn't find them in search, and enquiries came by phone or social media.

01No website of its own
02No visibility in search
03Enquiries only by phone and social media

02 / 07

Two building sites

PRP builds a cabin from the foundations up to the keys. I built their website in the same order. Scroll to see both building sites side by side.

A cabin's foundations on a snowy plot — Cabin · PRP's build

Top of the home page — Website · my build

Cabin photos: Perukan Rakennuspalvelu

01Foundation
02Frame
03Finishes
04Keys in hand

Stage 01 / 04

Foundation

Structure first. I planned one clear page that takes a visitor from services to past work to getting in touch, with a menu that jumps straight to each part.

03 / 07

Five services, one contractor

Every service got its own section, image and copy. Anyone planning a renovation finds theirs at a glance, whether it's a sauna or a floor.

PRP-01 · Tile
Bathroom and sauna renovations
From planning to the finishing touches, turnkey.
PRP-02 · Paint
Painting
Indoor and outdoor painting, from prep to clean-up.
PRP-03 · Wood
Kitchen renovations
Kitchens designed and fitted down to the details.
PRP-04 · Glass
Windows and doors
Energy efficiency and a precise fit.
PRP-05 · Parquet
Flooring
Parquet, laminate and tiles.

04 / 07

The work speaks for itself

Later I added a photo gallery to the site: 33 photos of jetties, saunas, terraces and cabins. Anyone weighing up a renovation sees right away what the company can do.

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Photos: Perukan Rakennuspalvelu

05 / 07

Show it, don't just promise

People want to know who they're handing their house keys to. I put the things that build trust right on the page, before the first phone call.

Trust checklistperukanrakennuspalvelu.fi

01Certified wet-room waterprooferShown in the about section.Checked
02Luotettava Kumppani (Reliable Partner)The badge sits in the footer.Checked
03Business ID and addressCompany details out in the open.Checked
04A direct line to the buildersEach builder's own number, plus a form.Checked

06 / 07

Phone in hand

Many people look for a builder on their phone. On mobile the menu folds away, the services stack and the gallery becomes a swipeable carousel.

Home page on a phone: headline and contact button — HomeServicesGallery

Services stacked with their images on a phone — HomeServicesGallery

07 / 07

Finished and level

Level · 0.0°

Perukan Rakennuspalvelu now has a website that shows up in search and tells you at a glance what they do, what their work looks like and how to reach them.

website on the empty lot: 0
services, each with its own section: 0
work photos in the gallery: 0

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